5 critical B2B cold calling objections. Listen to the bad response (what burns your list) vs. the good response (what disarms skepticism and locks the meeting) with trainer audio debriefs.
Prospect: "I'm not interested."
Rep: "Wait, before you go — this is really valuable, it'll save you money, just give me two minutes..."
Prospect: "I'm not interested."
Rep: "Completely fair — I appreciate you being direct. Before I let you go, one quick question: are your [title/role] spending more time in discovery calls that go nowhere than calls that close?"
Prospect: "Just send me an email with information."
Rep: "Great, I'll send that right over — what's your email? ...Sent, thanks, bye."
Prospect: "Just send me an email."
Rep: "Completely fair. Before I send anything, can I ask one thing that would make this email actually useful for you? Just one thing you'd want to see in it."
Prospect: "We already use [Competitor]."
Rep: "Right, but our product is way better — we have features they don't and our pricing is much cheaper..."
Prospect: "We already have a solution in place."
Rep: "That's great — I'm not looking to replace what you have. I'm curious: are you happy with the results you're getting, or are you already looking at alternatives?"
Prospect: "Now's not a good time."
Rep: "OK, no worries, call me back later."
Prospect: "Now's not a good time."
Rep: "Of course — when would be a better time? I'm flexible on [days/times]. Or if now works for just 60 seconds, I'm happy to wait."
Prospect: "You guys are probably too expensive for us."
Rep: "Well, we can probably offer a discount or a flexible payment plan..."
Prospect: "It sounds too expensive."
Rep: "Understood — price is always a factor. I'm not here to discuss pricing on this call. I'd just like to share one idea about how companies like yours are cutting [problem] by [percentage]. Worth 60 seconds?"