★ Technical Operations Track
RevOps & Technical Outbound.
Master verified direct mobile sourcing with Cognism & Lusha, automated Clay data enrichment waterfalls, SPF/DKIM/DMARC email deliverability records, and HubSpot CRM routing workflows.
Clay Waterfalls
Cognism Verified Dials
DNS Deliverability
HubSpot / Salesforce
Module 01
45 min · 3 Lessons
Direct Dial Sourcing (Cognism & Lusha)
1.1 Why Apollo Fails in UK & European Markets
Understanding geographic data density. Why Apollo switchboard lines result in 3% connect rates vs. Cognism's Diamond-verified mobile numbers (30%+ connect rates).
1.2 Building the Standard Lead Object
Mandatory column structure: Company, First Name, Last Name, Direct Mobile, Work Email, LinkedIn URL, Trigger Event.
1.3 Scrubbing TPS & CTPS DNC Lists
UK telephone preference service compliance. How to automatically filter opted-out corporate numbers to maintain legal compliance.
Module 02
60 min · 3 Lessons
Clay Data Enrichment Waterfalls
2.1 Setting Up Multi-Vendor Phone Waterfalls
Step 1: Check Cognism → Step 2 (if blank): Waterfall to Lusha → Step 3: Waterfall to Kaspr. Maximize direct phone coverage to 80%+ without manual lookup costs.
2.2 AI Lead Qualification Scoring in Clay
Using GPT-4 prompts in Clay to crawl the prospect company website, verify whether they sell B2B, check tech stacks via BuiltWith, and assign a fit score (Tier A / B / C).
2.3 Automated Webhook Export to Dialler
Pushing verified Tier-A lists directly into CloudTalk or Aircall campaigns with pre-filled trigger notes for callers.
Module 03
50 min · 3 Lessons
Email Deliverability & DNS Infrastructure
3.1 SPF, DKIM, DMARC & MX Records
Configuring Cloudflare / Google Workspace DNS records. Why missing DMARC policies trigger immediate spam placement on Gmail & Outlook 365.
3.2 Domain Warmup Protocols (14-Day Schedule)
Ramping sending volume from 5 emails/day to 35 emails/day per inbox. Keeping spam complaint rates strictly below 0.08%.
3.3 Custom Tracking Domains (CTD)
Replacing third-party tracking links with a CNAME record on your sending domain to prevent shared IP blacklisting.
Module 04
45 min · 3 Lessons
HubSpot & Salesforce Lead Routing
4.1 The 60-Second Call Logging Protocol
Mandatory outcome tagging: Connected - Qualified, Connected - Gatekeeper, No Answer - Left VM. Standardized 3-line deal notes.
4.2 Automated Deal Stages & Task Queues
Triggering automated closer calendar notifications, deal value generation, and sequence unsubscribes upon booked meetings.
Pipeline South Academy
Pre-Trained in Modern RevOps.
We place technical operators pre-certified in Clay, Cognism, and deliverability infrastructure.