Car Dealer Lead Generation: 7 Widgets That Actually Convert

Car dealerships are bleeding marketing budgets on third-party aggregators that control the lead relationship. To drive down acquisition costs, dealers must capture high-intent buyers directly on their own websites.

7 Widgets That Drive Conversions

• TruAfford Calculator: Computes monthly finance options based on deposit.
• Trade-In Valuer: Estimates vehicle trade-in values.
• Test-Drive Scheduler: Book appointment slots on specific VINs.
• Finance Pre-Approval Form: Fully qualifies buyers before showroom visits.