Webhooks Explained: How Website Visitors Become CRM Leads

When a visitor uses an interactive calculator on your website, that data must travel to your sales CRM instantly. This connection is powered by a webhook.

How Webhooks Function

A webhook is a simple, automated HTTP callback trigger. When an event happens (e.g. someone calculates auto finance), the website packages that data as a JSON payload and posts it directly to your CRM API endpoint. Your SDRs get a notified lead with full calculation details in seconds.